February 16th, 2010

purplesunset

It has been awhile since my last post, and I have missed it terribly. These last few months have been a time of self-discovery. It has been a time to think about my future, my dreams and where I want to go in life and in my career. Graduation is in three short months and as each day passes, I feel a little more uneasy about the future. There are so many things to think about and so many decisions to make. It is a scary time.

The unknown has always been frightening to me. I am a planner, someone who always knows where they will be in life. But, for the first time, I really have no idea where I am going. I have a “plan” and I know where I’d like to be and where I hope my dreams will lead me. But for the first time, I have no idea where my path is going to take me.

One thing I do know is that these days, the moments I’m living right now, these are the days I will remember. This is the time to take chances. It is the time for excitment and personal growth. My journey into adulthood begins now. So as much as I fear the future, I am soaking it in. I am enjoying the unknown and someday soon, I will look back on these defining moments and will laugh. These are the moments that shape my life, and shape who I will become. The future will unravel itself as each day passes. The adventure begins today, and I ‘m ready for the ride.

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Posted in Personal |
December 27th, 2009

team

My last semester in the public relations department has been very rewarding. I’ve taken away many skills, and I have grown in so many ways. Throughout the process I learned the true meaning of teamwork and how important it is to build trust within your group.

In my Advanced Public Relations course at the University of South Florida, small teams were created to develop and implement a public relations campaign for a client in the Tampa Bay area. It was an incredible experience that taught me about life, commitment, balance and of course, public relations.

I had a fabulous team that motivated, inspired and worked together to develop a successful campaign for our client. Throughout the various stages of the campaign, my team was there to support one another and to provide feedback and constructive criticism to each member.  Our campaign would not have been what it became without the leadership and teamwork that was exhibited through each member. They were incredible.

My team supported one another even when the clock could not provide us with any extra time. We pulled all-nighters and found ways to make each other laugh when bumps in the road became up-hill climbs. Together, we got through every step, side by side.

Each member had different duties that were their personal responsibilities. My team, however, recognized the importance of teamwork and united together throughout the entire campaign process. We shared our ideas, our skills and our individual talents  to create a campaign that our client can use to further their organization’s success.

Without the support and the constant teamwork from each member, our campaign would not have been what it became. Teamwork is an essential tool to lead a business to success. It is what lead my team to victory.

“Coming together is a beginning.  Keeping together is progress.  Working together is success.”  -Henry Ford

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November 19th, 2009

Have you ever stopped to think about the future? Where we will be, and how we will get there? Well, how about the future of your career? In 20 years what changes will there be in society? What changes will arise in 60 years?

Now, think about the future of public relations. What will it look like? Will there be computer engines writing entire press releases for us? Will there be robots editing our news stories? The possibilities are endless.

I grew up in a generation of technology. When I was ten-years-old I started using the internet. I was fascinated by it, and I learned much of my computer savvy knowledge as a kid. I was using HTML when I was 13-years-old. I was destined for a future in the media.

That was back in the day of basic media, internet 1.0. So imagine the kids we will be competing for jobs with in the future; the kids who know Facebook, Twitter, Google Wave and every other social media websites better than we do. So how will we stand out?

The industry is continuing to create an overflow of people in this profession. The future of PR will only increase job competition. If you thought it was bad now, just wait 25 years. More people are taking notice to this career, and more people want in. It will be a rough playing field for everyone.

Before we know it, PR 2.0 will blossom into PR 3.0. It will continue to develop with or without our understanding of it. The future of PR is within us all. But, other generations are naturally becoming smarter thanks to technological advancements. This means, we cannot get stuck in past generational trends. We need to keep up-to-date with everything…literally.

So, before PR 2.0 passes you by, engage yourself in social media, the news, new PR trends and technology. Spend more time learning and less time watching television. In this industry only the best will survive.

PR will always be advancing, will you?

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November 12th, 2009

In the days of trend setters and social media, business adaptation is the key to success. If a public relations or business professional wants to keep a successful future in mind, the professionals will need to make a strong investment in social media.

The struggle with social media is that not everyone understands it’s potential. Many people think it is too difficult to learn, and these people will give up before giving it a fair chance. However, what these people don’t understand is that by not adapting to the new business trends they could potentially miss out on future opportunities for success.

Social media is the answer to many companies’ prayers. It provides constant connection, feedback and opportunities for businesses and publics to connect. Thousands of companies and business owners have caught on to the importance of utilizing social media, but there are still thousands of companies that don’t understand its purpose.

When social media is used properly it will attract new and current publics. It is a tool to connect audiences to information and other people who share similar interests. Brian Solis, author of Putting the Publics Back into Public Relations said, “We cannot stress enough that these conversations (social media) are taking place with or without you, so ignoring them just eliminates you from the conversation and the radar screens of your customers.”

If you do not adapt to social changes your company may fail to succeed. Your company is being talked about through social trends whether you utilize social media or not. Why not use it to help create positive discussion?

Too many people still refuse to adapt to the change.  Far too often companies become stuck in their own ways, and forget to stay on top of the new trends in social technology. To succeeded today, there is no time to step away from social media.

Many people assume it is too difficult to learn and they walk away from all social media tactics. This can hurt a business because the rise of competition is so high. If your number one competitor is reaching out to its audience(s) through social media, and your company is not, your company will likely lose customers and this can threaten its success.

I believe every professional should experience social media. For along time, I didn’t understand the importance of Twitter. I thought it was dumb, and I couldn’t see the gift it had to offer professionals across the globe. The only way I was able to understand its importance was by adapting to the change and trying to understand it. After I dove in, I realized how great Twitter really was. I researched Twitter and asked questions. Before I knew it I was fascinated with the program as I still am today.

I love engaging in social media because it gives me the opportunity to speak out and communicate with others. I can use it in so many ways to help benefit my career.

Tara’s Tips on Social Media Adaptation for the business:

  1. Try social media. If it is used properly it should help your business grow.
  2. Understand your publics. Not every target audience is best suited for social media. If your target public is a younger demographic stick to social media. If the demographic is older stick to traditional forms of media.
  3. Research social media and its trends. Many social media sites offer more tools than noted at first glance. Take a look at blogs, help pages and books for more information on how to reach your target audiences.
  4. Talk to a PR professional and listen to their advice. PR professionals usually understand how social media can benefit or hurt your company. They are there to help you and your organization grow.
  5. If your company is not sure how to get started with social media, hire a social media intern. Interns are a great way of getting extra help and better understanding social media. Students are one of the largest populations utilizing social trends, and they are very knowledgeable. Plus, they want the experience, and they will usually work for free!

Over all, Social media adaptation is the tool to your business success, but it does take a lot of time and knowledge to develop the audiences you are searching for. Be patient, and take the time to experience different trends. Don’t be afraid to ask for help. Everyone has to learn somehow. The best way to learn is by taking the plunge even when you don’t think you have the time. If you make the time, it will pay off in the end.

For more information, take a look at a list of books that will help lead you to social media success.

Putting The Publics Back In Public Relations

The Social Media Bible

Twitter Power

The Facebook Era

Facebook The Missing Manual

The Twitter Book

Grown Up Digital

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November 4th, 2009

As I sit back in class listening to a lecture on American history, I start to think about mankind and where we, as a species, have come from. As humans, we have evolved and advanced in so many ways. We have changed, we have grown and we have created a beautiful world that is filled with opportunity. As I envision this world hundreds of years ago, I begin to think about the things in life that have stayed constant over time.  One thing that sticks straight out in my mind is communication. Communication is something humans have always needed, and it has always been used and wanted, but there has always been issues in proper utilization.

Before the invention of computers, television, radio, newspapers, telephones and even typewriters there was a world of people who communicated strictly through language. They used hieroglyphics and body movement to reach out to one another. These people didn’t have the ease of communicating like we do today.

Nowadays, somewhere along the lines of traditional media the audience has been forgotten. These publics have been left without a voice, and they have been waiting for the opportunity to speak out. With the arrival of social media, their time has finally come. Now, as more technology advances it is easier to participate in two-way communication. But, sometimes PR practitioners forget the purpose of two-way communication, and they don’t fully utilize the gift of social media.

With the rise of twitter and other social media outlets we can send messages to anyone, anywhere at any time. As public relations specialists, we are stepping foot into a media world full of opportunity. We cannot forget the benefits of reaching out to our publics and fellow business associates. We have the opportunity to utilize communication to its full potential, and yet thousands of media professionals ignore the tools that can lead us to better places.

Brian Solis, author of Putting the Publics Back in Public Relations, talks about social media and how people should use it to reach target audiences. He digs deep into new communication tactics, and the reasons why we need to rekindle our relationships with our publics. In his topic on marketing and PR he brings up the point that we need to “socialize to survive.” This meaning, we need to get out there and talk with people to build relationships. In his book, Solis discusses surviving through socializing and why it is important. He said “It’s the ability to identify meaningful conversations, comprehend them, determine those valuable enough to participate, and then feed that collective insight back into the organization for positive change.”

In a new social community, with millions of opportunities to reach out to people, we need to branch out and build relationships. These relationships are not strictly between clients and audiences, but also between businesses to businesses. “The goal is to connect brands, and the people representing them, to new groups of important people in the places where they discover and share new content and, in turn, interact with each other,” Solis said in chapter 14 titled The New “Marketing” Rules.

In a world where people need to unite together to succeed, people are finding differences to pull themselves apart. Media professionals need to put any differences aside and work together to utilize every tool that may benefit their main goal. One part of the new marketing rules is getting to know your target audience and realizing that they are people. These people need to be properly communicated to, and they need to have the opportunity to communicate back. These people are important, we all are, and we need to better understand them to better utilize proper two-way communication.

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October 29th, 2009

Imagine a place where evolution was a distant dream; a world where there was no change. There is no diversity, no growth and no desire to advance. It is a world with little hope. For us, this is not what our world looks like. We cannot stop evolution. Today, we see competition, change, improvement and excitement everywhere we look. We are blessed with the power to become better.

Public relations is evolving to become a better source for change.  PR is no longer just a world full of press releases and writing; it is the playground for creativity. A successful public relations professional will need to know much more about social media and technology than they have ever known before.

Social media is taking over the world. Nowadays, it is nearly impossible to have a successful company without the use of the evolving trends.  Public relations specialists have to be ahead of the game every moment of every day. They need to be skilled in not only writing and communicating, but broadcast, editing, design and social media. PR is revolving around growth and education; tools to take us to the next level.

PR specialist need to be prepared to achieve great success 24 hours a day. This means, we need to know it all and know how to do it all well. Most people come into PR from different sectors of the media. These people bring in talents from many different areas. But, for PR professionals who don’t have a background in anything other than public relations, it is essential to learn how to be better evolved in this field.

In today’s media world, if you don’t know how to do something chances are someone else will do it for you and you may lose your job. PR professionals are expected to go above and beyond; we need to know everything.

Blogging is an essential tool to reach new and existing publics. Every public relations professional should have a personal blog and a corporate blog. Blogging is more than just words and opinions; it is a way for people to reach out and communication. With blogs, we are in constant contact with the outside world.

Blogs come in all formats, and they don’t have to be anything too fancy. Sometimes simplicity is best. Speak your mind, and be courteous of other bloggers.

I would highly suggest every professional learn about the different sectors of mass communications. Public relations professionals are the “middle men” we need to understand how things are done and why they are done. We will better understand our clients and the media process if we learn about broadcast, advertising, marketing and journalism.

In college I took full advantage of our mass communications program. Besides public relations courses I took all types of broadcast classes, journalism classes and advertising courses.  I did internships in marketing, broadcast and public relations to better understand the general process in the media. I gained skills in a wide-range of areas. I took full advantage of what was in front of me. This is what everyone needs to do.

Even if you are no longer in school, evolving can be done anywhere. In fact, the best way to learn is outside of the classroom and where “real life” steps in. There is no time to wait.

Almost every day there is a new trend, or a new technology that catches the eye of PR specialist. It is overwhelming to try and stay up-to-date with this competitive field. Here are some suggestions for adapting and evolving into the new world of media:

  1. Take a deep breathe.
  2. Talk to someone who is actively involved in social media. Learn everything you can and take notes.
  3. Start a blog. Even if you have no idea what you are doing this is your starting point.
  4. Read other blogs, comment and be involved in the community
  5. Make a list of social networking sites you wish to understand and be a part of. Each month join and study a new one. By the time the next month comes, you will fully understand your role in that network.
  6. Don’t be afraid to ask for help. There are millions of PR professionals who may know something you may not. Take advantage of their willingness to help. Youtube.com offers video tutorials on nearly any topic. This will be a huge help in your quest to evolve into social media.
  7. Learn about broadcast! Today, everything is going online. It is essential to learn how to write scripts, edit, log videos and put a video together. Basic web skills are a necessity.
  8. Read books on public relations, social media and other related topics.
  9. Remember, there will always be something new on the market. Make goals for yourself and remember to take it slow.
  10. Read the paper. The newspaper is wonderful for many reasons, and as a PR professional you will stay on top of it if you keep up with the media around you.

Evolving into a new world can be scary and full of hard work, but there are hundreds of sources to help you on your journey. Your career will thank you in the end.

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October 22nd, 2009

At some point in our lives every person becomes a PR professional. Whether you want to admit it or not, that choice is up to you. According to dictionary.com, “public relations is the art, technique, or profession of promoting such goodwill.”

Public relations is essentially creating a brand, standing out and keeping a good reputation solid. That is what people do everyday to represent themselves. So, where did PR get off to having such a bad reputation?

This is the problem. Everyone is doing it and not the right people. I’m beginning to realize that people don’t really understand public relations, in fact, I was 21-years-old before I truly understood what the heck PR people did. Half the people at the University of South Florida, school of Mass Communication, have no idea what it is either. People are not well informed and they turn to the bias they see on television; PR practitioners running around acting anything less than professional.

In my eyes, public relations is one of the most important jobs in the world. Public relations should make life easier and better for anyone who does business with a PR professional. However, many times this doesn’t happen. PR professionals sometimes make things too complicated for clients and make business anything but easy.

My conclusion is that there are too many bad seeds in the PR world.

Thousands of people choose a career in public relations because they think it’s easy, or that there is good money involved. Their hearts don’t beat “P-R” the way mine does, and hundreds of other professionals out there. These “bad seeds” might have good intentions, and I’m certain they are wonderful people, but they need to step it up.

Public relations is more than writing press releases and media alerts. It is about building sincere relationships with people. It’s about keeping up with PR and becoming active in the community. It is about social media and two-way communication.

Believe it or not, I know very successful PR professionals who have not a clue what is going on in social media. Call me an overachiever, but shouldn’t every great PR professional have some connection to the social media outets?

I guess this is the problem; there are hundreds of problems in PR and not many people are willing to step up to fix them. Now a day, people have specialties in this field. I even have one myself. However, I don’t believe that just because you know how to work in crisis management, or any other specialty, that that should become your only focus. In this economy, we all need to step it up. Only the diverse people will last.

I know, some people might read this and think “Oh, she is young, she has no idea what the real world is like. Once she gets into PR she will understand.” This may be true. It is correct that I really have no idea what life is like outside the student world I’ve been living in for the last 23 years. However, what I do have is an outside perspective. I can see the reputation and I can see the different patters that are developing.

PR, like any profession, has the wrong people doing the wrong job. It now takes the devoted PR professionals twice as much effort (we should be doing that anyways) to show the world how public relations is GOOD. PR can make or break a company; it is quite valuable.

There are hundreds of blogs that will continuously write about why public relations is bad. As professionals, we need to show these doubtful people how important we really are, and how great we are at doing it. In Guy Kawaski’s blog post “The top 10 Reasons Why PR Doesn’t Work,” he listed these reasons why PR needs help:

  1. The client doesn’t understand the publicity process.
  2. The scope of work is not detailed and agreed upon by both parties.
  3. The client has not been properly trained on how to communicate with the media.
  4. The client and the PR person or PR firm are not a good match.
  5. The client has not gotten results quickly enough and ends the relations too soon.
  6. PR people don’t explain the kind of publicity placements a client will most likely receive.
  7. Clients don’t realize that what happens after you get the publicity coverage is sometimes more important than the actual placement.
  8. Clients refuse to be flexible on their story angles.
  9. Clients get upset when the media coverage is not 100 percent accurate or not the kind of coverage they wanted.
  10. Clients won’t change their schedules for the media.

Kawaski is telling us what we need to do to step up. Print out the list and work hard to fix any one of these that you don’t do, or don’t do well enough. PR should never be a 9 to 5 job, it is a lifetime commitment. We are representing people. So, lets do it right.

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October 14th, 2009

Over the last few weeks I’ve been spending time reading Idiot America, by Charles Pierce. After completing his book, I have come to the conclusion that American’s are obsessed with being the best. Everyone wants to be right, to have all the answers and to have the last piece of the puzzle. Pierce is a prime example of the American desire. He wrote an entire book on it.

Pierce makes many great points about American Idiocy, like the ridiculous exhibit of dinosaurs wearing saddles at the Creation Museum. However, I didn’t agree with everything he stated. Some of his views seemed too harsh. In many instances, he seemed to doubt the American people. It was almost as if he was giving up on his country. Instead of inspiring the people for change he made us feel insignificant.

There are many things in life that will never be discovered. Not one person holds all the answers to the world. Many people hold their own traditions that may seem odd to someone, but to someone else, it may be their entire world.

This world would not be what it is today if it weren’t for the unique belief systems that millions of people hold. I believe the unique people uniting together, through differences, to build one existence are what make this country special. There will always be people who don’t see the beauty in difference. Instead, some people will only look at others and shake their heads with disapproval.

I have no doubt that there are dumb people in this world, but that doesn’t necessarily mean that they are bad people. In some of Pierce’s writing, he  made some people, who made one bad decision, sound incredibly stupid. In some instances, he made those people sound slightly degraded. His book was hard to read at times, but in some instances I laughed. It was a roller coaster of emotion.

I believe we would be idiots to think that this world would be better without everyone in it (including those “dumb” American’s). This world needs unique views, unique people and diversity.

If everyone shared the same views and the same values we’d be boring- we’d be robots. Who wants that? I know I don’t. Yesterday, I was driving on a major highway in Florida when I saw a man driving beside me with chickens and turkeys in the back seat of his car.  I was shocked. A million thoughts ran through my mind. He was out of the ordinary, and I made plenty of assumptions about the man. Then, I realized, I was doing the same thing as Pierce; I placed judgment. I know that just because this man had  farm animals in the backseat of his car it doesn’t make him “stupid”. He is simply different than I am. But who am I to judge? I don’t know him…

We all have the tendency to look at people and place judgments. It is sometimes really difficult not to. I wish people would double think their judgments and question them when they occur. When it happens to me, I begin to talk myself out of it and try to become a smarter person by questioning my own thoughts.

I do believe that Pierce’s main goal was to make people think. As Pierce’s own views shattered through the pages, it was hard not to think about the world, my life and how I view society. I wouldn’t say I thoroughly enjoyed reading every point he had to make, but I will say it made me think and become more aware of my own habits, actions and thoughts.  For that, I believe he was successful. I hope people are aware that no matter what anyone thinks, people will always do what they want. There will always be people who will disagree with what we say or do. Whether we like it or not, through good choice and bad, someone will always have something to say. America may be dumb, but we are smart for having the will power to think and make decisions. It is how we utilize that power of thought that makes us who we are.

I believe that we need to have faith in diversity. We need to remember that everyone is unique. It is impossible to understand everyone. Frankly, it’s not much of our business either. If we can just smile and help make this world a better place we might be the hope this world needs.

“Why not let people differ about their answers to the great mysteries of the Universe? Let each seek one’s own way to the highest, to one’s own sense of supreme loyalty in life, one’s ideal of life. Let each philosophy, each world-view bring forth its truth and beauty to a larger perspective that people may grow in vision, stature and dedication.”- Algernon Black

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October 8th, 2009

In every generation there are  new technologies that create a new sensation to the media. For the last 10 years, reality television has taken a hold on America. American’s become mesmerized when watching “real” people go through “real” experiences. As a teenager when the “reality boom” hit, I was suckered into this reality show craze. I was hooked on the “real” California lifestyle, and all the drama that came along with it. Sadly, I’ve been hooked for the last 10 years of my life. I just can’t seem to escape it.

There are millions of people just like me, who know that these “reality” shows are much more scripted than actual reality. So why do we continue to watch and talk about the shows while cheering on new ones?

I believe it is the American fantasy that doomed us from day one. Everyone wants something they can’t have. This is one reason why television became such a sensation to begin with. In television, people can escape their own lives and their own stresses for someone else’s. They can create a new reality. People usually escape into the type of reality show they wish were their own life. It becomes their own personal fantasy.

My reality favorites have always been those of the rich and famous. I started following the kids of Laguna Beach in 2004 and followed the cast as they made their way up to Los Angeles and even New York (where a spin off show was created.) To me, I found comfort in watching kids my own age go through similar experiences with their friends and relationships. However, everything in their world seemed way more glamorous and way more fun.

Some of my other favorite’s reality shows are based on love and romance like The Bachelor and The Bachelorette (this is my fairytale princess fantasy kicking in.) As a young girl, I always hoped for my happy ending with my prince charming. Since my own love life hasn’t found that happy ending (yet!) I’ve turned to television to find my piece of the puzzle.

My reality tv list goes on. I admit,  I am the typical reality-television-loving -girl and I will continue to watch all the shows that strike my fancy even though I know it isn’t “real.” I know firsthand that it isn’t real and yet I’m still sucked in.  I have worked in broadcast and I have a background in producing. I know what goes in to good television and how to get it. I know the truth behind the “reality.” So in this case, I may be the prime example of “idiot America.” But I will admit, there is a thrill that comes along with this “reality” television that I can’t explain.  It’s addicting and partially annoying.

Somewhere deep down inside of me I always hoped that the reality rumors were false. I wanted to believe that the lives of the people I was following were real. In 2007, when the Hollywood writers went on strike, and all my favorite reality shows were not being shown anymore, I knew the rumors were true. I will admit, I was sad even though I knew it along. Yet, reality shows are still amongst the favorite form of entertainment. I am one of those individuals who still crave more. In this case I’m the idiot these producers love.

The media will always be doing things that its viewers won’t always agree with. In some ways, I can see why this whole “reality” television issue irritates people. Some people find it insulting and unethical. But, I believe if reality television isn’t doing anything to hurt anyone, then what’s the harm?

American’s can be dumb from time to time, but we are human. All we want is to feel love, excitement and entertainment. So what if reality television isn’t completely real? Who are we really hurting? I believe if reality television makes you happy and you enjoy watching it then I say go for it. I know I will be!

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September 30th, 2009

For the last eight years, America has found itself in the shadows of war. As our journey through these hard times continue, questions arise on the role of the media. Are we doing enough? Is the media keeping up with the correct information? Are we showing too much? Are we showing too little? In the middle of a war, where does the media stand?

There are too many questions with very little answers. And, unfortunately there are no correct ones. We live in a very opinionated society. What may be best for one may not be best for another. But, that doesn’t mean the media shouldn’t step up and take ethical charge. In a time of war, the media needs to full heartily take on the challenge of providing knowledge to the people.

It is the media’s job to inform the public. The Society of Professional Journalist’s code of ethics is to seek the truth and report it. “The journalists should be honest, fair and courageous in gathering, reporting and interpreting information.” (spj.org)

If you were to conduct a poll asking the citizens of America if we were still at war, what do you think they would say? I would like to hope that most American’s would say yes, but indeed there are thousands of people who have no idea where we stand as a country.

In 2001, when terrorists attacked America, the war on terror began. People were patriotic, saluted troops and supported America. But, somewhere along the lines of our busy lives we have forgotten about this war. We have forgotten about the people and why we are at war.

I know our country has men and women fighting to keep America safe. They protect us, and they are what make America so great. But, I will admit, I am spoiled in my freedom. I sometimes forget what that means, and how lucky I am. It takes a holiday or a trip to an airport to see the soldiers in uniform, to make me remember what is going on in America today. Millions of people are doing the same thing. They forget. They have moved on in their lives and are taking freedom for granted.

As an educated individual I believe the media has a role in this. I don’t think they are living up to their potential in keeping the public informed. Years ago, the death of a soldier would make the front page of a newspaper, and now, they are placed at the bottom, almost forgotten.

Pierce quoted Louise Richardson, an official of the U.S. government, “I think most Americans are not terribly interested in foreign policy. They are interested in paying the bills and the rest of it. And then, you have your leadership telling them the simple story of good and evil. We’re good. The other guys are bad. And the media, I think, have really let us down insofar as they haven’t sought out—not necessarily me, but contrary voices. They’ve gone for the easy spokespeople.”

The media essentially decides what is important for us to hear .It’s their job to keep our country informed, educated and in remembrance for what is important.

I often wonder why celebrity gossip has become more important than the men and woman who are fighting for us overseas. Today the media talks about what sells so irrational topics become the center of attention.

I have many friends who refuse to watch American news. They believe it is bias and full of “crap”. They get their news and media from online accredited sources from countries outside the U.S. They swear it is so much better than American news.

American’s are too concerned in their own lives, many people can’t see past Friday. We are slowly losing touch with reality.
We all do it, including me. I love the media and I study the media , but I still don’t have the answers. However, I am aware that there is a problem with the way our media is prioritizing news. There are hundreds of tools the media could be utilizing to build more enthusiasm and awareness about real issues.

The media has great intention, but I’m frustrated with its future. We have so much technology and so much potential to bring greatness to our country. Knowledge is power. If we want to help create a better place for our children, and theirs to come, we need to do something. We trust the familiar faces on television and the recognized voices on the radio. Let us use it for our own good.

Let us stick to our code of ethics, but step up the game. Let us unite and bring more information, photos and videos about conflicting topics that affect the everyday American. Let us talk about big things, small things, stories from around the nation and around the world. Let us debate and create new ideas. Let us not fear stepping outside of the box.

We need to do better and become better.

Think about what you can do to contribute. Where will your media outlets lead you?

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