Posts Tagged ‘Media’

Be A Part Of The Evolution

Thursday, October 29th, 2009

Imagine a place where evolution was a distant dream; a world where there was no change. There is no diversity, no growth and no desire to advance. It is a world with little hope. For us, this is not what our world looks like. We cannot stop evolution. Today, we see competition, change, improvement and excitement everywhere we look. We are blessed with the power to become better.

Public relations is evolving to become a better source for change.  PR is no longer just a world full of press releases and writing; it is the playground for creativity. A successful public relations professional will need to know much more about social media and technology than they have ever known before.

Social media is taking over the world. Nowadays, it is nearly impossible to have a successful company without the use of the evolving trends.  Public relations specialists have to be ahead of the game every moment of every day. They need to be skilled in not only writing and communicating, but broadcast, editing, design and social media. PR is revolving around growth and education; tools to take us to the next level.

PR specialist need to be prepared to achieve great success 24 hours a day. This means, we need to know it all and know how to do it all well. Most people come into PR from different sectors of the media. These people bring in talents from many different areas. But, for PR professionals who don’t have a background in anything other than public relations, it is essential to learn how to be better evolved in this field.

In today’s media world, if you don’t know how to do something chances are someone else will do it for you and you may lose your job. PR professionals are expected to go above and beyond; we need to know everything.

Blogging is an essential tool to reach new and existing publics. Every public relations professional should have a personal blog and a corporate blog. Blogging is more than just words and opinions; it is a way for people to reach out and communication. With blogs, we are in constant contact with the outside world.

Blogs come in all formats, and they don’t have to be anything too fancy. Sometimes simplicity is best. Speak your mind, and be courteous of other bloggers.

I would highly suggest every professional learn about the different sectors of mass communications. Public relations professionals are the “middle men” we need to understand how things are done and why they are done. We will better understand our clients and the media process if we learn about broadcast, advertising, marketing and journalism.

In college I took full advantage of our mass communications program. Besides public relations courses I took all types of broadcast classes, journalism classes and advertising courses.  I did internships in marketing, broadcast and public relations to better understand the general process in the media. I gained skills in a wide-range of areas. I took full advantage of what was in front of me. This is what everyone needs to do.

Even if you are no longer in school, evolving can be done anywhere. In fact, the best way to learn is outside of the classroom and where “real life” steps in. There is no time to wait.

Almost every day there is a new trend, or a new technology that catches the eye of PR specialist. It is overwhelming to try and stay up-to-date with this competitive field. Here are some suggestions for adapting and evolving into the new world of media:

  1. Take a deep breathe.
  2. Talk to someone who is actively involved in social media. Learn everything you can and take notes.
  3. Start a blog. Even if you have no idea what you are doing this is your starting point.
  4. Read other blogs, comment and be involved in the community
  5. Make a list of social networking sites you wish to understand and be a part of. Each month join and study a new one. By the time the next month comes, you will fully understand your role in that network.
  6. Don’t be afraid to ask for help. There are millions of PR professionals who may know something you may not. Take advantage of their willingness to help. Youtube.com offers video tutorials on nearly any topic. This will be a huge help in your quest to evolve into social media.
  7. Learn about broadcast! Today, everything is going online. It is essential to learn how to write scripts, edit, log videos and put a video together. Basic web skills are a necessity.
  8. Read books on public relations, social media and other related topics.
  9. Remember, there will always be something new on the market. Make goals for yourself and remember to take it slow.
  10. Read the paper. The newspaper is wonderful for many reasons, and as a PR professional you will stay on top of it if you keep up with the media around you.

Evolving into a new world can be scary and full of hard work, but there are hundreds of sources to help you on your journey. Your career will thank you in the end.

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Putting the Professional Back in PR

Thursday, October 22nd, 2009

At some point in our lives every person becomes a PR professional. Whether you want to admit it or not, that choice is up to you. According to dictionary.com, “public relations is the art, technique, or profession of promoting such goodwill.”

Public relations is essentially creating a brand, standing out and keeping a good reputation solid. That is what people do everyday to represent themselves. So, where did PR get off to having such a bad reputation?

This is the problem. Everyone is doing it and not the right people. I’m beginning to realize that people don’t really understand public relations, in fact, I was 21-years-old before I truly understood what the heck PR people did. Half the people at the University of South Florida, school of Mass Communication, have no idea what it is either. People are not well informed and they turn to the bias they see on television; PR practitioners running around acting anything less than professional.

In my eyes, public relations is one of the most important jobs in the world. Public relations should make life easier and better for anyone who does business with a PR professional. However, many times this doesn’t happen. PR professionals sometimes make things too complicated for clients and make business anything but easy.

My conclusion is that there are too many bad seeds in the PR world.

Thousands of people choose a career in public relations because they think it’s easy, or that there is good money involved. Their hearts don’t beat “P-R” the way mine does, and hundreds of other professionals out there. These “bad seeds” might have good intentions, and I’m certain they are wonderful people, but they need to step it up.

Public relations is more than writing press releases and media alerts. It is about building sincere relationships with people. It’s about keeping up with PR and becoming active in the community. It is about social media and two-way communication.

Believe it or not, I know very successful PR professionals who have not a clue what is going on in social media. Call me an overachiever, but shouldn’t every great PR professional have some connection to the social media outets?

I guess this is the problem; there are hundreds of problems in PR and not many people are willing to step up to fix them. Now a day, people have specialties in this field. I even have one myself. However, I don’t believe that just because you know how to work in crisis management, or any other specialty, that that should become your only focus. In this economy, we all need to step it up. Only the diverse people will last.

I know, some people might read this and think “Oh, she is young, she has no idea what the real world is like. Once she gets into PR she will understand.” This may be true. It is correct that I really have no idea what life is like outside the student world I’ve been living in for the last 23 years. However, what I do have is an outside perspective. I can see the reputation and I can see the different patters that are developing.

PR, like any profession, has the wrong people doing the wrong job. It now takes the devoted PR professionals twice as much effort (we should be doing that anyways) to show the world how public relations is GOOD. PR can make or break a company; it is quite valuable.

There are hundreds of blogs that will continuously write about why public relations is bad. As professionals, we need to show these doubtful people how important we really are, and how great we are at doing it. In Guy Kawaski’s blog post “The top 10 Reasons Why PR Doesn’t Work,” he listed these reasons why PR needs help:

  1. The client doesn’t understand the publicity process.
  2. The scope of work is not detailed and agreed upon by both parties.
  3. The client has not been properly trained on how to communicate with the media.
  4. The client and the PR person or PR firm are not a good match.
  5. The client has not gotten results quickly enough and ends the relations too soon.
  6. PR people don’t explain the kind of publicity placements a client will most likely receive.
  7. Clients don’t realize that what happens after you get the publicity coverage is sometimes more important than the actual placement.
  8. Clients refuse to be flexible on their story angles.
  9. Clients get upset when the media coverage is not 100 percent accurate or not the kind of coverage they wanted.
  10. Clients won’t change their schedules for the media.

Kawaski is telling us what we need to do to step up. Print out the list and work hard to fix any one of these that you don’t do, or don’t do well enough. PR should never be a 9 to 5 job, it is a lifetime commitment. We are representing people. So, lets do it right.

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The Beauty In Diversity

Wednesday, October 14th, 2009

Over the last few weeks I’ve been spending time reading Idiot America, by Charles Pierce. After completing his book, I have come to the conclusion that American’s are obsessed with being the best. Everyone wants to be right, to have all the answers and to have the last piece of the puzzle. Pierce is a prime example of the American desire. He wrote an entire book on it.

Pierce makes many great points about American Idiocy, like the ridiculous exhibit of dinosaurs wearing saddles at the Creation Museum. However, I didn’t agree with everything he stated. Some of his views seemed too harsh. In many instances, he seemed to doubt the American people. It was almost as if he was giving up on his country. Instead of inspiring the people for change he made us feel insignificant.

There are many things in life that will never be discovered. Not one person holds all the answers to the world. Many people hold their own traditions that may seem odd to someone, but to someone else, it may be their entire world.

This world would not be what it is today if it weren’t for the unique belief systems that millions of people hold. I believe the unique people uniting together, through differences, to build one existence are what make this country special. There will always be people who don’t see the beauty in difference. Instead, some people will only look at others and shake their heads with disapproval.

I have no doubt that there are dumb people in this world, but that doesn’t necessarily mean that they are bad people. In some of Pierce’s writing, he  made some people, who made one bad decision, sound incredibly stupid. In some instances, he made those people sound slightly degraded. His book was hard to read at times, but in some instances I laughed. It was a roller coaster of emotion.

I believe we would be idiots to think that this world would be better without everyone in it (including those “dumb” American’s). This world needs unique views, unique people and diversity.

If everyone shared the same views and the same values we’d be boring- we’d be robots. Who wants that? I know I don’t. Yesterday, I was driving on a major highway in Florida when I saw a man driving beside me with chickens and turkeys in the back seat of his car.  I was shocked. A million thoughts ran through my mind. He was out of the ordinary, and I made plenty of assumptions about the man. Then, I realized, I was doing the same thing as Pierce; I placed judgment. I know that just because this man had  farm animals in the backseat of his car it doesn’t make him “stupid”. He is simply different than I am. But who am I to judge? I don’t know him…

We all have the tendency to look at people and place judgments. It is sometimes really difficult not to. I wish people would double think their judgments and question them when they occur. When it happens to me, I begin to talk myself out of it and try to become a smarter person by questioning my own thoughts.

I do believe that Pierce’s main goal was to make people think. As Pierce’s own views shattered through the pages, it was hard not to think about the world, my life and how I view society. I wouldn’t say I thoroughly enjoyed reading every point he had to make, but I will say it made me think and become more aware of my own habits, actions and thoughts.  For that, I believe he was successful. I hope people are aware that no matter what anyone thinks, people will always do what they want. There will always be people who will disagree with what we say or do. Whether we like it or not, through good choice and bad, someone will always have something to say. America may be dumb, but we are smart for having the will power to think and make decisions. It is how we utilize that power of thought that makes us who we are.

I believe that we need to have faith in diversity. We need to remember that everyone is unique. It is impossible to understand everyone. Frankly, it’s not much of our business either. If we can just smile and help make this world a better place we might be the hope this world needs.

“Why not let people differ about their answers to the great mysteries of the Universe? Let each seek one’s own way to the highest, to one’s own sense of supreme loyalty in life, one’s ideal of life. Let each philosophy, each world-view bring forth its truth and beauty to a larger perspective that people may grow in vision, stature and dedication.”- Algernon Black

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The American Addiction

Thursday, October 8th, 2009

In every generation there are  new technologies that create a new sensation to the media. For the last 10 years, reality television has taken a hold on America. American’s become mesmerized when watching “real” people go through “real” experiences. As a teenager when the “reality boom” hit, I was suckered into this reality show craze. I was hooked on the “real” California lifestyle, and all the drama that came along with it. Sadly, I’ve been hooked for the last 10 years of my life. I just can’t seem to escape it.

There are millions of people just like me, who know that these “reality” shows are much more scripted than actual reality. So why do we continue to watch and talk about the shows while cheering on new ones?

I believe it is the American fantasy that doomed us from day one. Everyone wants something they can’t have. This is one reason why television became such a sensation to begin with. In television, people can escape their own lives and their own stresses for someone else’s. They can create a new reality. People usually escape into the type of reality show they wish were their own life. It becomes their own personal fantasy.

My reality favorites have always been those of the rich and famous. I started following the kids of Laguna Beach in 2004 and followed the cast as they made their way up to Los Angeles and even New York (where a spin off show was created.) To me, I found comfort in watching kids my own age go through similar experiences with their friends and relationships. However, everything in their world seemed way more glamorous and way more fun.

Some of my other favorite’s reality shows are based on love and romance like The Bachelor and The Bachelorette (this is my fairytale princess fantasy kicking in.) As a young girl, I always hoped for my happy ending with my prince charming. Since my own love life hasn’t found that happy ending (yet!) I’ve turned to television to find my piece of the puzzle.

My reality tv list goes on. I admit,  I am the typical reality-television-loving -girl and I will continue to watch all the shows that strike my fancy even though I know it isn’t “real.” I know firsthand that it isn’t real and yet I’m still sucked in.  I have worked in broadcast and I have a background in producing. I know what goes in to good television and how to get it. I know the truth behind the “reality.” So in this case, I may be the prime example of “idiot America.” But I will admit, there is a thrill that comes along with this “reality” television that I can’t explain.  It’s addicting and partially annoying.

Somewhere deep down inside of me I always hoped that the reality rumors were false. I wanted to believe that the lives of the people I was following were real. In 2007, when the Hollywood writers went on strike, and all my favorite reality shows were not being shown anymore, I knew the rumors were true. I will admit, I was sad even though I knew it along. Yet, reality shows are still amongst the favorite form of entertainment. I am one of those individuals who still crave more. In this case I’m the idiot these producers love.

The media will always be doing things that its viewers won’t always agree with. In some ways, I can see why this whole “reality” television issue irritates people. Some people find it insulting and unethical. But, I believe if reality television isn’t doing anything to hurt anyone, then what’s the harm?

American’s can be dumb from time to time, but we are human. All we want is to feel love, excitement and entertainment. So what if reality television isn’t completely real? Who are we really hurting? I believe if reality television makes you happy and you enjoy watching it then I say go for it. I know I will be!

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The Media Downfall

Wednesday, September 30th, 2009

For the last eight years, America has found itself in the shadows of war. As our journey through these hard times continue, questions arise on the role of the media. Are we doing enough? Is the media keeping up with the correct information? Are we showing too much? Are we showing too little? In the middle of a war, where does the media stand?

There are too many questions with very little answers. And, unfortunately there are no correct ones. We live in a very opinionated society. What may be best for one may not be best for another. But, that doesn’t mean the media shouldn’t step up and take ethical charge. In a time of war, the media needs to full heartily take on the challenge of providing knowledge to the people.

It is the media’s job to inform the public. The Society of Professional Journalist’s code of ethics is to seek the truth and report it. “The journalists should be honest, fair and courageous in gathering, reporting and interpreting information.” (spj.org)

If you were to conduct a poll asking the citizens of America if we were still at war, what do you think they would say? I would like to hope that most American’s would say yes, but indeed there are thousands of people who have no idea where we stand as a country.

In 2001, when terrorists attacked America, the war on terror began. People were patriotic, saluted troops and supported America. But, somewhere along the lines of our busy lives we have forgotten about this war. We have forgotten about the people and why we are at war.

I know our country has men and women fighting to keep America safe. They protect us, and they are what make America so great. But, I will admit, I am spoiled in my freedom. I sometimes forget what that means, and how lucky I am. It takes a holiday or a trip to an airport to see the soldiers in uniform, to make me remember what is going on in America today. Millions of people are doing the same thing. They forget. They have moved on in their lives and are taking freedom for granted.

As an educated individual I believe the media has a role in this. I don’t think they are living up to their potential in keeping the public informed. Years ago, the death of a soldier would make the front page of a newspaper, and now, they are placed at the bottom, almost forgotten.

Pierce quoted Louise Richardson, an official of the U.S. government, “I think most Americans are not terribly interested in foreign policy. They are interested in paying the bills and the rest of it. And then, you have your leadership telling them the simple story of good and evil. We’re good. The other guys are bad. And the media, I think, have really let us down insofar as they haven’t sought out—not necessarily me, but contrary voices. They’ve gone for the easy spokespeople.”

The media essentially decides what is important for us to hear .It’s their job to keep our country informed, educated and in remembrance for what is important.

I often wonder why celebrity gossip has become more important than the men and woman who are fighting for us overseas. Today the media talks about what sells so irrational topics become the center of attention.

I have many friends who refuse to watch American news. They believe it is bias and full of “crap”. They get their news and media from online accredited sources from countries outside the U.S. They swear it is so much better than American news.

American’s are too concerned in their own lives, many people can’t see past Friday. We are slowly losing touch with reality.
We all do it, including me. I love the media and I study the media , but I still don’t have the answers. However, I am aware that there is a problem with the way our media is prioritizing news. There are hundreds of tools the media could be utilizing to build more enthusiasm and awareness about real issues.

The media has great intention, but I’m frustrated with its future. We have so much technology and so much potential to bring greatness to our country. Knowledge is power. If we want to help create a better place for our children, and theirs to come, we need to do something. We trust the familiar faces on television and the recognized voices on the radio. Let us use it for our own good.

Let us stick to our code of ethics, but step up the game. Let us unite and bring more information, photos and videos about conflicting topics that affect the everyday American. Let us talk about big things, small things, stories from around the nation and around the world. Let us debate and create new ideas. Let us not fear stepping outside of the box.

We need to do better and become better.

Think about what you can do to contribute. Where will your media outlets lead you?

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What Happened to Religion?

Wednesday, September 23rd, 2009

Is it just me, or is religion becoming more of a problem than a place of comfort? As a child, my parents always told me “never talk politics or religion with anyone.” I always wondered why. It was during my college years that this motto really took me to heart.

People are very different. Everyone has a story and a unique background that makes them who they are. So when something comes up that may insult their heritage or background, people can get really offensive and fast. People have the natural ability to judge others. Today’s religions are nothing but stereotypes judged from one group to another. So what do we do? Do we talk about it and risk the possibility of hate and/or crime? Do we ignore the differences and possibly hide faith,which is apart of who you are?

There is no solution. I was brought up to keep my faith quiet. Even though there are billions of people with the same belief system as me, the fear of people judging me made my family scared. I always hated this. We live in America! The land of the free where religion isn’t supposed to be judged. And yet, it is. No matter what the Constitution may say people’s actions are speaking louder than words.

Pierce quoted Mr. Madison, “the latent causes of faction are (thus) sown in every man, and we see them everywhere brought into different degrees of activity, according to the different circumstances of civil society. A zeal for different opinions concerning religion, concerning government, and many other points…have in turn divided mankind into parties, inflamed them with mutual animosity, and rendered them much more disposed to vex and oppress each other than to co-operate for common good.”

What Mr.Madison says is beautiful. We came to America to get away from conformity and strict rules. We came here to have a better life and to be free to make choices on how we live our lives. Religion has gotten out of control and somewhere along the lines people are using religion as an excuse for their behavior. People are forcing themselves, many times through crime, on other people.

Religion has made people scared of other religions. People are judging other religions based on a few bad apples of that culture. People over look what their beliefs have instilled and instead of loving and respecting others for their uniqueness; people hate. When the AIDS epidemic began in the 1980s, people ran away from those with the disease. There weren’t many hospitals, hospice, churches or other areas of prayer that would welcome them. When those individuals with AIDS needed help we all ran. No one was there for them.

Even in the modern world we live in today, there is very little diversity in the religions. Calendars rarely include the holidays of Judaism, Buddhist, Hindus ect. If we live in such an open world why aren’t these people’s beliefs being heard?

In the end all we have is each other. If we look back at 911 we ALL felt the same fears, we ALL lost loved ones, we ALL were effected. Every single person. It doesn’t matter where you are from, what your race is, your ethnicity, your age or your religion. We were all scared. For the first time, in a long time, religions came together. People no longer cared about the differences. We just wanted peace. Where did it go?

Instead of judging your neighbor, talk to them. If they have a different faith than you, take some time to learn about it. Many faiths are very similiar and yet we find reasons to “hate” one another.

“Love your neighbor as thyself.”  This can create great change.

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The Conspiracy Of It All

Wednesday, September 16th, 2009

The American culture is heavily consumed by conspiracy. We are surrounded by gossip, secrets and mystery. To me, it is no surprise that the secret legends of our country are questioned. But, that is one thing that makes our country so great; the power of thought. As I continue reading Pierce’s novel on the idiocy of America, I began to develop my own pattern of thought.

America is a leading nation. Many countries around the world look up to the practices of our founders. Countries have changed their style of government to mold themselves to be a little more like the USA. It should be a great compliment to our foundation.

So now, no longer is the US the only country based off secrets and conspiracies. Other countries are now taking on the same interests and habits as the American’s. Conspiracies are developed through human nature. It is not just the citizens of America that believe in the possibilities of secrets and hidden truths. Almost our entire human race has history that can be traced back to some type of conspiracy.

What bothers me the most about Pierce’s writing is that he tends to focus on the “bad” issues that have developed throughout the American history. The truth is, no one is perfect. We, as American’s, have come a long way in our journey. We have created a place of hope for people all around the world. Yes, there may be conspiracies, problems, issues and secrets that surround the American culture. But that is life. Europe, Asia, Australia and all the other continents and countries have problems too. Humans are meant to make mistakes, but that is what makes us so great. We have the power to learn, change and grow. Idiot America is leadership. There are many people in under-privileged countries that look at our society and wish they had half the things that we have. Through it all, we are lucky. We are blessed to be a part of one of the leading nations in the world.

I believe that it should be celebrated. I believe that there are mistakes, and conspiracies. But I also believe in the change that we can make. Let us stay positive and learn from what is wrong and make it right.

For what we now know about our culture, let us make a change. Let us make ethical decisions inside and outside of the work place. We should use our technology and media to make that positive change. Let us be a guiding inspiration to other countries.

In a world based around money, this task may seem difficult. People want to feel inspired. They want to feel a change inside of them. I look at Oprah and see her as an incredible role model to the world and the workplace. She makes ethical, smart decisions. She tells the truth and she does things for the people. She has a warm heart and gives to those in need. In our society, people care too much about money and not enough about the world around us.

So what can we do? If everyone can make better ethical decisions, this world can be a better and smarter place. It only takes one person to make a difference. We can all be that person to inspire someone else to make a change.

There are tools all around us to help. When you twitter, think about your audience. Send out optimistic tweets from time to time, tell a joke and make someone’s day.

A few years ago Dove created a new campaign about true beauty. They spoke out against the traditional methods of advertising. It was truly inspiring. It is what made me want to work in the media and make a difference. The campaign was all about true beauty from the inside out. It didn’t show the perfect size 00 women in their advertisements. It showed real people every shape and size. That is true beauty.

People are so affected by the media. Many people don’t even realize it until it’s too late. I refuse to let this happen. We need more Oprah Winfrey’s, Ellen DeGeneres’, Taylor Swift’s and Martin Luther King’s. We need more people to start picking up the slack from everyone else. The media controls the world. So, let us become smarter and become someone’s hero.

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“Anything can be true if someone says it loudly enough.” – Charles Pierce

Wednesday, September 9th, 2009

As Charles Pierce continues his journey through Idiot America he examines every ounce of our American culture. When our founders came to America, they were trying to get away from the bias from their previous country. As Pierce describes in chapter three, “The founders wanted to raise a nation of educated people. But they were not trying to do so by establishing an orthodoxy of their own to replace the one at which they were chipping away.”

After all the hopes and dreams of our founders we still became a country surrounded in bias. The founders believed we would be different, and in many ways we are; however, we tend to lose sight of what is important. Our society is based on competition. At every age, shape and form someone is trying to out-do the person next to them. Fame has taken over our values and morals. Thanks to the internet, people’s values are tested everyday just in hopes for their five minutes of fame. Anyone can become a star through Youtube, Myspace, Twitter and Facebook. Anyone can say anything about anyone, and now too many people are abusing the tools that can be empowering our country.

When I read the section on the victims of Flight 93 I had to flip back and re-read the section. I was shocked by the power of communication, and how quickly a great momentum turned into a conspiracy. A blogger named Alec Rawls heard about the conspiracy theory of the memorial, and used technology to reach out to the public. He did research and published a book all within a short time. This conspiracy developed into an issue in the community. The memorial had changed because of one blogger.

Pierce said, “It is, of course, television that has enabled Idiot America to run riot within modern politics and all forms of public discourse. It’s not that there is less information on television than there once was. In fact, there is so much information that ‘fact’ is now defined as something believed by so many people that television notices their belief, and truth is measured by how fervently they believe it.”

American’s love to be entertained and the media is doing whatever it takes to make sure that it happens. We are more concerned about the latest celebrity gossip than what is going on in the world. Even political issues are being twisted and turning into celebrity gossip. In 2004, a Zogby poll discovered that 57% of the undecided voters in that year’s election would rather have a beer with George Bush than with John Kerry. Now, as interesting as this may be in a discussion with your friends, shouldn’t we be polling on the issues? When did having a beer with a future president become a serious media topic?

Over the years America has turned into “pop” culture. We are forgetting the importance and basics that make this country great. We can get so caught up in the “what ifs” that we begin to believe things before ever finding out the truth.

As public relations practitioners, we have the power and responsibility to use the tools: blogs, television, internet, newspapers and magazines to bring people to their common senses. We can help make people think and question the thousands of messages we see everyday. There are millions of smart, well educated people who have gotten lost in  the “gossip” because it’s easy. Not many people step up to the challange to help make people stop and think about what is important, right, fair and true.

For the rest of our lives people will continue to make bad decisions and say ‘stupid’ things. It is our challenge to remind the world of where we came from, how we got here and what we can do to make a difference. Idiot America doesn’t have to be. It’s up to us to make the change.

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Idiot America

Wednesday, September 2nd, 2009

During my first look at Idiot America, by Charles Pierce, I didn’t know what to expect. I was intrigued by his topic on “the stupidity of America,” but how stupid could we really be? As American’s, we are one of the world’s top producers, and we have a high percentage of college graduates. Some of the most amazing discoveries and inventions take place on U.S. soil.

In his introduction, I found myself at the edge of my seat. He begins his demonstration by explaining the scene in the Creation Museum. Families are walking around carefully looking at all the exhibits, on the biblical history, without any concern for what is being represented. There are dinosaurs wearing saddles, dinosaurs on Noah’s Ark and a new Eden. Meanwhile, none of the guests stop and hesitate to think about these new exhibits. They leave the museum without questioning why the dinosaurs have saddles on, and how their weight was supported on Noah’s Ark. This is Idiot America.

At that moment it all clicked. As American’s, we are some of the most educated people in the world, yet we can be oblivious to the important things around us. Sometimes, we can get away with the impossible.

The average American will trust unreliable sources. Anyone who claims to be an expert, no matter what their knowledge may be, becomes one. As Pierce said, “If everyone is an expert, then nobody is.” With the rise of the internet, anyone can become the new leader in any trend. Technology has made it easy for any person to say anything and believe whatever is being stated. Social media sites such as: Twitter, Facebook and Myspace have made communication too easy. In many ways this is a huge benefit for our society, but in other ways, we are losing sight in face-to-face communication.

Pierce believes that Idiot America isn’t a new trend. The internet hasn’t made us anymore stupid. This stupidity has been here since the birth of our country. It can be pinpointed back to the 1700’s. So when will we become smarter? When will we start thinking for ourselves?

Before the start of this book, I believed American’s were fairly smart. I believed we had almost everything figured out; however, now I see we have a long ways to go. Maybe, if more people took the time to read about the patterns of America’s idiocy we can grow and move forward. There may be hope for us after all, but be careful, it would be silly to believe everything that Pierce has to say. No matter who is speaking, we need to learn how to think for ourselves.

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The Dating Scene

Thursday, July 16th, 2009

The Dating Scene[1]

The Dating Scene

Tara Seymour, Chelsea Grint and Phoebe O’Brien

July 16, 2009

Purpose

The purpose of this study is to explore the different trends in the dating scene.

Objectives

  • To explore the different impacts of first impressions.
  • To investigate the habits of people in the dating scene.
  • To understand how dating can develop into a relationship.

Methodology

Our method used was an online survey that questioned dating habits and trends.  The population that we drew our sample from included men and women of all ages who are internet users. This population was appropriate because the range of variation was wide and allowed us to widen our scope of investigation. The sample was selected for convenience. We chose to send the survey to people on our Facebook accounts and our USF email accounts.  We had confidence that we would get a wide variety of sufficient responses. Our sample is representative of the young adult population, but not necessarily the population as a whole. Most of the respondents were women.  The results are not truly representative because of the lack of equal proportion in gender.

We began our survey with a screening question.  If the respondent was married or engaged, they were directed to the end of the survey.  When all of the surveys were completed, we reviewed them and disregarded the incomplete or blank surveys.  Approximately 400 people were contacted and we had 121 responses.  Our response rate was 34%.  The timeframe of our research was Sunday, July 5 to Sunday, July 12, 2009.  The survey consisted of 20 questions.  We did not use any form of compensation to increase the response rate.  We verbally followed up with individuals in hopes of increasing response rate.  The respondents were not exposed to any stimuli.  Our sample was roughly between the ages 18 and 30. The majority of our respondents were Caucasian (84%), and 63% were female.

Results

First Impressions

Through our screening question we found that 98% of the respondents are single and have never been married, 1% of respondents are divorced, and 1% are separated.

We found that most respondents are interested in dating individuals between 1-3 years older or 1-3 years younger than themselves.  61.5% of respondents were interested in dating someone 1-3 years older than themselves, 41.7% of respondents were interested in dating someone 1-3 years younger, and 15.6% of respondents showed no preference.

Physical attraction is what initially attracts most respondents to another individual.  50% of respondents chose physical attraction as what initially attracts them to another person.

Most respondents are attracted to another person’s eyes and smile.  88.5% of respondents were attracted to the smile and 87.5% of respondents were attracted to eyes.  Other attractive characteristics include height and build.

Respondents are most attracted to another person’s smile. 47.9% respondents chose the smile as what they are attracted to most out of all characteristics.

Most respondents believe that initial chemistry is very important in making a first impression.  60.9% said initial chemistry is very important.

Not at all important Not very important Somewhat important Very important
Initial Chemistry 1.1% (1) 2.2% (2) 35.9 (56) 60.9 (56)

Most individuals meet dating matches through their friends and family.  88.5% of respondents pursue personal relationships through friends and family.  80.2% of respondents meet other people at school.

Half of the respondents felt comfortable approaching someone they were interested in. 50.5% respondents claimed that they were somewhat comfortable to approach an individual while 32.6% of respondents claimed that they were not very comfortable.

Not at all comfortable Not very comfortable Somewhat comfortable Very comfortable
Comfort level 2.1% (2) 32.6% (31) 50.5% (48) 14.7% (14)

Habits

Most respondents are comfortable giving their phone number to someone they are interested in. 51.6% claimed that they were somewhat comfortable giving out their phone number while 39.6% claimed that they were very comfortable giving out their phone number.

Not at all comfortable Not very comfortable Somewhat comfortable Very comfortable
Comfort level 1.1% (1) 7.7% (7) 51.6% (47) 39.6% (36)

Most respondents have approached someone they were interested in at a party or at school. 76.8% have approached individuals at school, and 72.6% of respondents have approached someone at a party.

Most respondents claim that they have not been on a first date in the last month.  64.2% of respondents have not been on a first date within the last month while 27.4% of respondents have been on 1-2 first dates in the last month.

On average, the respondents claimed that the other person paid on the first date.  Of all the female respondents, 80% said the male paid for the first date. Other respondents said that it depends on who requested the date.

Most respondents claim that they are somewhat comfortable with kissing on the first date. 46.2% of respondents are somewhat comfortable kissing on the first date while 4.3% of respondents are not at all comfortable with kissing on the first date.

Not at all comfortable Not very comfortable Somewhat comfortable Very comfortable
Comfort level 4.3% (4) 18.3% (17) 46.2% (43) 31.2% (29)

Relationship Development

Most respondents claim it takes 3-4 dates to open up about personal topics to their date. 44.2% of respondents can open up within 3-4 dates while 35.8% of respondents open up within 1-2 dates. Other respondents claimed that it depends on who they are with and their chemistry level.

Most respondents are somewhat deterred from dating someone who is willing to move faster in a relationship.  66.3% of respondents are somewhat deterred from dating someone who is willing to move faster in a relationship.

Not at all deterred Somewhat undeterred Somewhat deterred Very much deterred
Deterrence level 11.6% (11) 18.9 (18) 66.3% (63) 3.2% (3)

Personal Background Information

Most respondents claimed to be young adults in their 20’s.

Most respondents taking the survey claimed to be female.  63.2% respondents are female while 36.8% of respondents are male.

Most of the respondents taking the survey were Caucasian.  83.9% of respondents were Caucasian while7.5% of respondents were Hispanic.

Most respondents claimed that it is not a priority to date within their race.  35.8% of respondents said that it is not very important to date someone within their race.

Not at all important Not very important Somewhat important Very important
Importance 25.3% (24) 35.8% (34) 33.7% (32) 5.3% (5)

Summary and Conclusions

Based on our analysis we discovered that first impressions are very important in the dating process.  We found that first impressions are impacted by physical attraction and initial chemistry.  The physical characteristic that attracted people most was the smile.  Most people prefer to date someone within a three-year range, either younger or older than them. Most people are somewhat comfortable approaching people they are interested in through friends and/or family.

A good number of people are somewhat comfortable giving their phone number to someone they met in school or through friends.  Within the last month most individuals have not been on a first date.  However, when they do go on a date it is usually the other person that pays, and it is mostly men who pay.  Many people are somewhat comfortable kissing on the first date.

Most individuals open up with personal information between three to four dates.  The majority of people are somewhat deterred from continuing a relationship if the other person is willing to move faster.

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