Have you ever stopped to think about the future? Where we will be, and how we will get there? Well, how about the future of your career? In 20 years what changes will there be in society? What changes will arise in 60 years?

Now, think about the future of public relations. What will it look like? Will there be computer engines writing entire press releases for us? Will there be robots editing our news stories? The possibilities are endless.

I grew up in a generation of technology. When I was ten-years-old I started using the internet. I was fascinated by it, and I learned much of my computer savvy knowledge as a kid. I was using HTML when I was 13-years-old. I was destined for a future in the media.

That was back in the day of basic media, internet 1.0. So imagine the kids we will be competing for jobs with in the future; the kids who know Facebook, Twitter, Google Wave and every other social media websites better than we do. So how will we stand out?

The industry is continuing to create an overflow of people in this profession. The future of PR will only increase job competition. If you thought it was bad now, just wait 25 years. More people are taking notice to this career, and more people want in. It will be a rough playing field for everyone.

Before we know it, PR 2.0 will blossom into PR 3.0. It will continue to develop with or without our understanding of it. The future of PR is within us all. But, other generations are naturally becoming smarter thanks to technological advancements. This means, we cannot get stuck in past generational trends. We need to keep up-to-date with everything…literally.

So, before PR 2.0 passes you by, engage yourself in social media, the news, new PR trends and technology. Spend more time learning and less time watching television. In this industry only the best will survive.

PR will always be advancing, will you?